Of all of this season’s early story lines, the big constants have been Golden State’s descent into the abyss and Chicago swingman John Salmons‘ poor shooting. Fantasy managers that drafted him expected efficient scoring and across the board production. Instead, owners have been rewarded with a roto-crippling field goal percent of .317 through the Bulls’ first nine games. If Salmons were to keep shooting at this clip for the entire season, it would easily qualify as a career worst for him.

With owners stuck with less than what they bargained for from their middle-round pick (average draft position of 73.7 in Yahoo! leagues), each manager must evaluate their situation and decide what course of action should be taken. For owners lucky enough not to have drafted John, they are left wondering whether he is a nice buy low target or whether he should be treated like he has the H1N1.
Throughout his career, nothing has ever been given to Salmons and he has hung around the league until injuries opened up increased PT. And with an increased role, he truly broke out and took the fantasy world by storm becoming a fast favorite for those lucky enough to snag him off the waiver wire. In casual NBA circles, Salmons’ rise to prominence, like many of his young teammates, was the epic Celtics-Bulls first round playoff series of 2008-09 that will go down as one of the greatest of all time.
With a basketball resume spanning eight seasons in the NBA, Salmons’ production is a relatively known quantity (or at least we thought it was), previously providing sneaky-good roto contributions that was good for 50th overall in per game value according to Basketball Monster and 53rd in per game value according to Ziguana. His cumulative value was also top notch at 34th according to BBM and 33rd according to Ziguana. Last season, his per-36 minute averages were 17.6 points on .472/.830 percent shooting, 1.5 threes (on .417 percent shooting), 4.1 rebounds, 3.0 assists, 1.0 steals, 0.3 blocks and 2.0 turnovers. When managers spent a eighth round pick on average on Salmons, those were the numbers they expecting in return.
But what went wrong? And more importantly, will he turn it around in time to salvage the season?
For Salmons, the situation is complex and there are various competing theories for what could be causing his shooting woes. In his case, there probably isn’t one right answer but instead a combination of contributing factors and competing theories that provide insight as to why Salmons has been shooting so poorly this season.
Let’s dive right in, analyze and discuss how each of them affect John’s outlook for the remainder of the season.
Theory One: Baby Watch
Salmons definitely had an interesting offseason dealing with a sore groin that dates back to the aforementioned epic Celtics playoff series. In addition, Salmons also dealt with the birth of his daughter. If you are wondering whether the birth of Salmons’ child could really be a contributing factor to his poor shooting, take a look at an NBC Sports player update blurb posted during the offseason.
John Salmons missed Friday’s game due to the birth of his child. He will rejoin the team on Sunday. This birth has been lingering for weeks and he can now focus on the Bulls now that it’s over. Congratulations, John. Now let’s play ball.
Source: NBA Sports
Lacking focus during the offseason can have negative effects at the beginning of the season as a player will have to play catch-up or struggle with things that he should have worked on when games didn’t matter. If this were the case, you would expect to see his shooting percentages down across the board, which is exactly the case with Salmons.
Those of you not buying the argument that the birth of a child could be that much of a distraction obviously don’t have any children or don’t know anyone with kids. Don’t worry; you’ll see for yourself one day. Managers that buy into this theory should hang on to Salmons if they own him or try to buy low, as he is bound to turn it around eventually once he regains his focus and conditioning.
Theory Two: Law of Averages
Another theory with a more optimistic outlook for John’s fantasy relevance centers around the law of averages, or more formally regression to the mean. In it’s most simplest form, regression to the mean can be boiled down to the idea that statistics like shooting percentages tend to gravitate towards their averages. In this case, Salmons has just had an extremely negative string of performances early on and each subsequent performance will tend to gravitate toward his career averages.
In this case, offseason distractions, roster changes and individual matchups so far this season don’t really matter. What matters are the numbers and Salmons’ established track record in eight seasons in the NBA. With a large enough sample size we can be confident that Salmons is a .444 percent field goal shooter, a .357 percent three point shooter and a .798 percent free throw shooter and not the .317/.267/.742 percent shooter we’ve seen so far this season.
Again, this time for dramatic purposes, the only really important things to examine with the theory of the law of averages is John’s current production versus his established averages. His numbers will return to normalcy at some point this season, salvaging John’s fantasy value and making him a roto-stud, as expected. For those that believe this, Salmons is a serious buy low that could pay huge dividends down the line.
Theory Three: Three Point Shooting
It’s no secret; the Bulls need help with their three point shooting this season. Desperately. For a little perspective, they rank 29th in three point attempts, 30th in threes made and 30th in three point shooting percentage. Officially, the Bulls are hands down the worst three point shooting team in the league this season. Compared to last year, the Bulls are significantly worse from behind the arc (23rd/22nd/6th, respectively, in 2008-09).
Which begs the question, what’s the main difference between last year’s three point shooting and this season’s?
Ben Gordon’s departure is the single biggest reason for the drop-off as a team. However, John Salmons’ and the other Bulls guards’ regression is another (John’s three point shooting percentage dropped from .415 in 2008-09 with Chicago to .267 this season while his attempts increased from 4.5 per game to 5.0 attempts). Chicago’s two other main rotation guards, sophomore point guard Derrick Rose and Kirk Hinrich, have not been getting it done from downtown either. Rose just doesn’t have three point range yet, as his .213 career and .000 current season three point shooting percentages attest. Hinrich, like Salmons, has been slumping so far this season shooting a career worst .267 from deep.
Gordon’s proficiency from downtown and propensity to launch bombs has been missed in Chicago thus far. However, none of Chicago’s guards have increased their attempts per game except for Salmons. Sometimes when players increase their shot attempts they not only take more shots but they also take more bad shots. It’s the opposite of the commonly quoted phrase letting the game come to you. When you ignore the common adage, overall efficiency suffers, which could be what is going on with John right now.
If you are persuaded by this theory, the Bulls as a team (ahem Coach Vinny Del Negro) will either need to find a solution to replace Gordon’s three point shooting or Salmons will need to reduce the number of threes he takes per game. Either one would help alleviate some of the pressure on Salmons’ shooting efficiency and make his fantasy line more palatable. Or so the Theory Three goes. According to this Theory, Salmons would be a buy low until Coach Del Negro or Salmons himself makes the necessary adjustments.
Theory Four: Different Shots
The fourth theory of interest is that Salmons is getting different looks than he was getting last year, with a negative result. The solution would be a coaching change that allowed John to get the looks he was seeing last season and the expected result would be a return to his efficient scoring ways. But does the evidence support this claim?
Examining shot data from 2008-09 and from this season, you can see a subtle shift in the pattern of shots Salmons is taking. His is relying on his jump shot more and is relying on his teammates to set him up more. At the same time, he is taking less attempts close to the basket and inside. These changes could all be expected to contribute to a lower field goal percentage. Looking at the shot data in a different way, what is the reason for the change in Salmons’ shot selection?
At 30 years of age, the changes evidenced in Salmons’ shot data could be the result of losing just a bit of his athleticism. Losing a step forces him to rely more heavily on his jumper, which was never John’s strongest part of his game, instead of slashing and getting higher percentage looks closer to the rim. Call this Theory 4.1. Or, the changes in Salmons’ shot selection could be a result of the emergence of Joakim Noah as a legitimate force in the paint, forcing Salmons farther away from the hoop into lower percentage looks. Call that Theory 4.2. The final variation is that John’s different looks could be solely Coach Del Negro’s fault, as he is ultimately the one who coordinates the Bulls offense and orchestrates the Bulls’ attack. For those keeping track that would be Theory 4.3.
If you buy 4.1, John’s atrophy is only going to accelerate so wait for Salmons’ next big game and see what you can get for him. Cut your losses, as they say. However, if you happen to be believers of Theory 4.2 or 4.3, coaching changes could allow Salmons to become an efficient scoring machine once again. The question then becomes, how much faith do you have in second year head coach, Vinny Del Negro, to make the necessary adjustments?
Theory Five: Higher Usage
The last, and probably most commonly cited theory, is the idea that Salmons is now forced to shoulder a heavier burden on offense with Gordon in Mo-Town and his efficiency has suffered as a result. With Gordon gone, Salmons has to take more shots on offense (increased usage) while simultaneously receiving greater defensive attention and pressure. Unfortunately for us, there are no freely-available statistics that track double teams or defensive pressure. Teams probably track statistics that could shed some light on this issue but they are not available to the public at this point. Not yet at least.
However, there are metrics that track usage percentage, which is simply an estimate of the number of team plays a player uses while he is on the floor. Contrary to the common wisdom, Salmons is actually shouldering a lighter load this season with a usage percentage of 19.8 percent down slightly from 20.2 last season. In this case, the numbers just don’t back up the theory that a higher usage is responsible for John’s decreased efficiency. And with no means of objectively testing the amount of defensive pressure Salmons is receiving this season, Theory Five is looking to be more or less debunked.
Conclusion
Of all the theories that attempt to explain Salmons’ poor efficiency, none clearly stand out as the definitive explanation for John’s shooting woes. More realistically, Salmons is suffering from the perfect storm of offseason distractions, team dynamics, roster changes, coaching issues, tough scheduling early on, confidence problems or a myriad of other possible contributing factors.
Of all the possible explanations, the higer usage theory is the one with the least amount of supporting evidence. Similar to the Elton Brand situation in Philadelphia, we as fantasy managers cannot know what is actually causing Salmons’ poor efficiency this season. As a result, the burden lies on each of us to examine each argument individually and weigh it against the facts. Based upon how you are swayed and by which argument, it totally changes whether you should cut your losses or try and buy low.